For many years, Peter Hoelstad was an active photographer for Sweden's largest morning newspapers. When he started on his own he brought the documentary approach and created his own niche for shooting what he calls "good-looking documentary style". This means that Peter always strives for true to life images - even if shooting takes place in a rented studio with hired models and created situations.
Peter's images stand out because they are not typical for the stock photography world. They are not too doctored or designed, but have an honesty that our customers greatly appreciate. See for yourself!