"I have a basic idea before taking a photo. It may not always turn out exactly as I intended, but that is were the fascination is," says photographer Viktor Holm.
Viktor is something of an expert at photographing images that feel commercial but still have an air of being documentary about them. His images can be described with words like 'clean', 'calm' and 'urban'.
"Photography has really impacted the way I see the world. Something extremely interesting happens between reality and the captured moment. I intend to stay open-minded and discover what life has to offer. My camera gives me a way to approach it," says Viktor about his creativity.
Soon, Viktor will have added 3000 images to Johnér's image archive. We have picked out a few of our favorites.