Being able to visualize a feeling is what motivates Lisa Wikstrand – as does being entrusted to manage others’ views of themselves or their brand. Having the opportunity to be part of other people’s life stories is a major experience.
Lisa loves to photograph people in natural light, preferably with movement and slight “imperfection”. A picture that is too perfect becomes flat and boring; something needs to chafe a bit. A wisp of hair that is slightly askew, a bit of motion blur or a gust of wind that catches a shirt are examples of elements that bring Lisa satisfaction. Her greatest desire is for people to feel something in the pit of their stomach when they see her pictures.