Array ( [F195] => A&Me [F1160] => Agnes Gällhagen [F229] => Alex & Martin Photographers [F133] => Alexander Crispin [F268] => Alicia Swedenborg [F1149] => Amanda Falkman [N10] => Anders Haglund [E14] => Anders Kristensson [N61] => Anders Modig [F198] => Andreas Kindler [F1140] => Anette Bruzan [E231] => Ann Lindberg [F117] => Anna Emilia Lundgren [F190] => Anna Huerta [F1155] => Anna Johnsson [E133 or F277] => Anna Kern [E21] => Anna Larsson [F272] => Anna Roström [F119] => Anna Skoog [E328] => Anne Nyblaeus [F274] => Annika Persson [F191] => Annika Vannerus [E306] => Anthony Hill [N11] => Antti Leinonen [N67] => Åsa Lindholm [F211] => Åsa Siller Kristensson [E149] => Athina Strataki [F1122] => Beatrice Törnros [N50] => Benny Karlsson [N12] => Berit Djuse [F284] => Björn Dahlgren [F1117] => Bodil Bergqvist [F262] => Bruno Ehrs [F288] => Caluvafoto [E132 or F201] => Camilla Sjödin Lindqvist [E1 or F326] => Camilla Wirseen [F115] => Carl Johan Rönn [F1162] => Catarina Kent [E8] => Cecilia Enholm [F289] => Cecilia Möller [F188] => Charlie Drevstam [F243] => Chris Emanuelsson [F1067] => Christina Sundien [F228] => Conny Fridh [N16] => Dag Haugum [E192] => Dan Lepp [E336] => David Hamp [E7] => Dejan Antonijevic [F1003] => Depiction AB [N2] => Dick Clevestam [N58] => Eivor Rasehorn [F233] => Ellinor Hall [F199 or E94] => Elliot Elliot [F1012] => Emil Fagander [E329] => Emma Wallte [E270] => Erik Olsson [E323] => Eva Edsjö [F1001] => Eveline Johnsson [F172 or E321] => Ewa Ahlin [E205] => Florence Montmare [N96] => Fredrik Ludvigsson [F217 or E324] => Fredrik Nyman [F1024] => Fredrik Reuterhäll [N82] => Fredrik Schlyter [E267] => Fredrik Sweger [F135] => Göran Assner [N19] => Göran Nyrén [F143 or N104] => Håkan Hjort [F1178] => Hanna Keiser [F290] => Hannes Söderlund [F247 or N105] => Hans Berggren [F103] => Hans Bjurling [F189] => Hans Carlén [N20] => Hans Geijer [E25] => Hans Granqvist [F252] => Hasse Bengtsson [N22] => Hasse Schröder [N23] => Heikki Willamo [F285] => Helén Karlsson [F1010] => Helena Christerdotter [N168] => Henrik Karlsson [F1021] => Henrik Kindgren [F282] => Henrik Sellin [F207 or N75] => Henrik Trygg [F263] => Huett Lundström [F225] => Ingemar Lindewall [E338] => Ivar Hagren [F203] => Jakob Fridholm [N26] => Jan Pedersen [F235 or N166] => Jan Töve [N78] => Jarl von Scheele [F1174] => Jennifer Nilsson [E316] => Jenny Gaulitz [F1150] => Jenny Hammar [E55] => Jens Andersson [N27] => Jens Rydell [F218] => Jeppe Wikström [F276 or E325] => Johan Alp [N163] => Johan Hammar [F214] => Johan Ödmann [F204] => Johan Tholson [E307] => Johan Töpel [E322 or F279] => Johan Willner [F264] => Johanna Nyholm [E18] => John Eyre [F1130] => John Jacobson [F212] => Johnny Franzén [F1136] => Jonas Gunnarsson [F174] => Jonas Ingerstedt [F250] => Jonas Kullman [F140] => Jonn [N62] => Jörgen Schwartzkopf [N99] => Jörn Böhmer Olsen [F234] => Josefine Bolander [F219] => Juliana Wolf Garcindo [F245 or E326] => Kari Kohvakka [E318] => Karin Alfredsson [N29] => Karin Berglund [N30] => Karin Eriksson [F1016] => Karl Forsberg [F1157] => Karolina Ehrenpil [E32] => Karolina Kristensson [N53] => Kate Kärrberg [N4] => Kenneth Bengtsson [E332] => Kenneth Hellman [N28] => Kent Andersson [N32] => Kent Storm [N51] => Kjell Ljungström [F1005] => Krister Engström [F200] => L Ancheles [N55] => Lars Persson (P:sson) [F166] => Lars Thulin [F194] => Lars Trangius [E128] => Lars Wallin [N95] => Lars-Olof Johansson [N33] => Lena Ehrenström [F206] => Lena Granefelt [N64] => Lena Israelsson [F162] => Lena Koller [E305] => Lena Modigh [F275] => Lena Öritsland [F287] => Lieselotte Van Der Meijs [F1128] => Lina Arvidsson [F196] => Lina Fänge [N171 or F244] => Lina Karna Kippel [F295] => Linda Otterstedt [F292] => Lisa Björner [F1144] => Lisa Öberg [F1026] => Lisa Wikstrand [N34] => Magnus Elander [F160] => Magnus Fond [N36] => Magnus Melin [N76] => Magnus Nyman [F197 or E339] => Magnus Ragnvid [F381 or E115 or N97] => Malcolm Hanes [F1019] => Malin Kihlström [F1018] => Malin Mörner [E118] => Malte Danielsson [F227] => Marcus Carlsson [F1004] => Maria Cruseman [F293] => Maria Rosenlöf [E48] => Mario Clementi [F1169] => Maritha Estvall [F128] => Mårten Adolfson [N94] => Mårten Dalfors [N59] => Martin Almqvist [E5] => Martin Axkull [R182] => Maskot Bildbyrå AB [F239] => Matilda Lindeblad [F1011] => Mats Lind [F118] => Mats Widén [N85] => Mauro Rongione [F180] => Max Brouwers [N63] => Michael Freuding [F1014] => Michael Jönsson [F120] => Mikael Dubois [N164 or F1088] => Mikael Svensson [N77] => Mikael Westh [F265] => Mikkel Örstedholm [F283] => Monika Manowska [E333] => Morgan Karlsson [F179] => Nicho Södling [F1045] => Nicklas Blom [F251] => Nicklas Rudfell [F1025] => Niclas Vestefjell [F176] => Niklas Bernstone [F266] => Nixon Johansen Cáceres [F123] => Olof Hedtjärn [F1129] => Oscar Wettersten [F171] => Pål Rödahl [N60] => Pär Brännström [E147] => Patrik Engquist [E140] => Peder Björkegren [E240] => Pekka Stålnacke [E74] => Pelle Berglund [F125] => Per Dahl [F224] => Per Eriksson [E224] => Per Kristiansen [F105] => Per Magnus Persson [F221] => Per Ranung [E221] => Pernilla Hed [F1146] => Pernilla Jangendahl Lilja [E330] => Pernilla Zetterman [F1161] => Pernille Tofte [F241 or E179] => Peter Carlsson [E3] => Peter Eriksson [F270] => Peter Hoelstad [F1022] => Peter Lydén [F223 or N162] => Peter Rutherhagen [F1127] => Peter Westrup [N35] => Petter Antonisen [F141] => Philip Laurell [F1137] => Philip Liljenberg [E75] => Pia Isaksson [F271] => Pia Ulin [F900] => Plattform [F800] => Plattform Film [E317] => Pontus Johansson [E315] => Ragnar Omarsson [F136] => Ralf Turander [F1020] => Rebecca Wallin [E9] => Rebecka Rasmusson [N79] => Reijo Juurinen [N39 or F240] => Roine Magnusson [E4] => Samir Soudah [F1151] => Sanne Brännström [E36] => Sara Danielsson [F1009] => Sara Winsnes [F1023] => Scandinav [F281] => Simon Bajada [F1013] => Stefan Isaksson [N8] => Stefan Örtenblad [N7] => Stefan Rosengren [F209] => Stefan Wettainen [F1166] => Stina Gränfors [F124] => Susanna Blåvarg [F167 or E320] => Susanne Kronholm [F208] => Susanne Walström [N40] => Sven Frändås [N41] => Sven Halling [N46] => Tero Niemi [E335] => Tine Poppe [E266] => Tobias Arnerlöv [F205] => Ulf Huett Nilsson [E145] => Urban Hedlund [F1118] => Viktor Holm [F192 or E319] => Vince Reichardt [F1165] => Wag The Dog [F273] => Wenblad-Nuhma )
Take advantage of the image's maximum potential! Become an even better image communicator. Start by reading Bo Bergström's article providing thoughts and advice on visual communication. Also read our chat with Swedish advertising agency Blomquist, who often uses images in their assignments for various clients. We promise you will find practical treasures to use in your profession.
Above: Bo Bergström with two of his recent books.
Bo Bergström, creative director, writer, lecturer and winner of the prestigious Swedish advertising award Guldägget (The Golden Egg) will inspire and give you practical advice on how to become a smarter image communicator.
by Bo Bergström
(You can also download Bo Bergström's article as a pdf here!)
All communicators want to reach out with their messages whether it be information, news or advertising. And it is undoubtedly the image, i.e. the photograph, film, or illustration that does the most important work to capture interest, affect and influence.
Choose the right image for the right message
Image work begins when a communications person, editor or advertising professional formulates a message that is intended for a specific target group. And that message must be seasoned with attractive text, design and color, but above all, an image. Often, and especially in advertising, there are two types of messages to use. The first one promises to solve a problem, the second aims to create well-being.
Bo Bergström's article continues here
HOW-TO We called one of Sweden's best communication agencies (top ranked with customers over the last five years), to talk about images.
Hello Anders Wirström, senior Art Director at Blomquist!
How does the process work when you decide on what type of image you are looking for? What is a good image for you?

"I always have some kind of idea of what would fit, but I also try not to commit myself to it, I want to see the possibilities of all the images that come up. One search keyword leads to another, so that in the end you don't know where you started. A successful search results in at least 5-6 alternatives that we consider and that show slightly different options. Few things make me as tired as looking for images for a long time, the brain becomes numb."
"What a good image is can't be said without regard to context. It could be motion blur, it may be oblique and it could be blown highlights - the context determines. Especially today when we have become accustomed to images that have lower technical quality but higher presence due to the prevalence of mobile phone photos. What the picture says steers in a different way today, it is ok to look a bit amateurish to a greater extent than before."

What can be a challenge when working to illustrate a text?

"Not destroying the text is a tough responsibility. The picture must help to emphasize something, encourage reading, and have an attitude. The picture controls a lot, it becomes like a person's body language that the viewer interprets before even reading the text."

"Another challenge is to empathize with the client's perception of what is a good image, and in parallel with the image search to formulate arguments regarding why they should dare to use that particular image."

What role do images play in communication?

"We live in an incredibly image saturated world today so, of course, the picture is important in all communication. People are adept at interpreting images and passing judgment, so it takes more effort today, but it's fun. But at the same time a great headline with no image can capture me as much as a message that is based entirely on the image. It can even be more effective, since it deviates more clearly."

What usually determines the choice between two images?

"Just about anything. Eye contact may be better in one, the calm, the messiness, the colors, when it was taken, clarity, ambiguity, where it was taken, and also the price of the picture. The context determines."

What are your best tricks in terms of image selection?

"Go on impulse - if there's something special about an image, even though you cannot pinpoint what it is, save it. Don't think. You know the subject, you have read the text, and you have a vague idea of what you are after. Then it's just a matter of losing yourself in the photos, get a feel for and save as many as possible. The selection is the next process, the critical part of the brain will have to wait for that."

"I wish I had one search tip but I have some difficulty with search keywords, it takes a few times before I have narrowed down my options. All my clients are Swedish, so I always put Sweden in the search box so I don't get a majority of American images. Searching is more about removing the unessential than finding the right one."
Two examples from Blomquist's production where image plays a central role.
"The image of the field is actually a folded brochure that began in a smaller size, and then grew with each unfolding to end up as a poster that members can put up on the wall.

The image of the fence is from the LRF's (The Federation of Swedish Farmers) election material that was sent to all active members so they could distribute it locally during the election year 2014.

The image of the field is a montage and both have been pretty much retouched. That's also how we work with images today."
(Translations. Above: "More jobs for the country in the country". Picture below: "Change from black energy to green.")
Contest • Win • Learn more
Our eminent columnist Bo Bergström is not just an educator, lecturer and creative director, he is also an author. Now is your chance to win one of his books, "Essentials of Visual Communication"!
All you need to do is e-mail us and tell us why you want this book. Send your reasons to us no later than September 3 to Good Luck!

(The jury is made up of the editors of Johnér's newsletter and the jury's decision is final. The winner will be notified personally.)
Tip - Search in a more elegant way
New display mode when looking for images!
Now you can choose how you want to display your search results on the Web. Try, for example, our new view "collage", which displays the images in a larger thumbnail size and therefore gives you a quick overview while the images are presented in a more vivid way.

You choose the way you want to view the images after getting your search results.

To facilitate navigation through the pages, we have also made the button for scrolling forward or backward in the search results movable. Drag and drop it exactly where you think it's convenient to have it!
Have a look!
Have you missed anything? These are our most read articles in previous newsletters: