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Array
(
[F195] => A&Me
[F1160] => Agnes Gällhagen
[F229] => Alex & Martin Photographers
[F133] => Alexander Crispin
[F268] => Alicia Swedenborg
[F1149] => Amanda Falkman
[N10] => Anders Haglund
[E14] => Anders Kristensson
[N61] => Anders Modig
[F198] => Andreas Kindler
[F1140] => Anette Bruzan
[E231] => Ann Lindberg
[F117] => Anna Emilia Lundgren
[F190] => Anna Huerta
[F1155] => Anna Johnsson
[F277 or E133] => Anna Kern
[E21] => Anna Larsson
[F272] => Anna Roström
[F119] => Anna Skoog
[E328] => Anne Nyblaeus
[F274] => Annika Persson
[F191] => Annika Vannerus
[E306] => Anthony Hill
[N11] => Antti Leinonen
[N67] => Åsa Lindholm
[F211] => Åsa Siller Kristensson
[E149] => Athina Strataki
[F1122] => Beatrice Törnros
[N50] => Benny Karlsson
[N12] => Berit Djuse
[F284] => Björn Dahlgren
[F1117] => Bodil Bergqvist
[F262] => Bruno Ehrs
[F288] => Caluvafoto
[E132 or F201] => Camilla Sjödin Lindqvist
[E1] => Camilla Wirseen
[F115] => Carl Johan Rönn
[F1162] => Catarina Kent
[E8] => Cecilia Enholm
[F289] => Cecilia Möller
[F188] => Charlie Drevstam
[F1008] => Christina Strehlow
[F1067] => Christina Sundien
[F228] => Conny Fridh
[N16] => Dag Haugum
[E192] => Dan Lepp
[E336] => David Hamp
[E7] => Dejan Antonijevic
[F1003] => Depiction AB
[N2] => Dick Clevestam
[N58] => Eivor Rasehorn
[E302 or F134] => Elisabeth Zeilon
[F233] => Ellinor Hall
[F199 or E94] => Elliot Elliot
[F1012] => Emil Fagander
[E329] => Emma Wallte
[E270] => Erik Olsson
[E323] => Eva Edsjö
[F1001] => Eveline Johnsson
[F172 or E321] => Ewa Ahlin
[E205] => Florence Montmare
[N96] => Fredrik Ludvigsson
[F217 or E324] => Fredrik Nyman
[F1024] => Fredrik Reuterhäll
[N82] => Fredrik Schlyter
[E267] => Fredrik Sweger
[F135] => Göran Assner
[N19] => Göran Nyrén
[F143 or N104] => Håkan Hjort
[F290] => Hannes Söderlund
[F247 or N105] => Hans Berggren
[F103] => Hans Bjurling
[F189] => Hans Carlén
[N20] => Hans Geijer
[E25] => Hans Granqvist
[F252] => Hasse Bengtsson
[N22] => Hasse Schröder
[N23] => Heikki Willamo
[F285] => Helén Karlsson
[F1010] => Helena Christerdotter
[N168] => Henrik Karlsson
[F1021] => Henrik Kindgren
[F282] => Henrik Sellin
[F207 or N75] => Henrik Trygg
[F263] => Huett Lundström
[F225] => Ingemar Lindewall
[E338] => Ivar Hagren
[F203] => Jakob Fridholm
[N26] => Jan Pedersen
[F235 or N166] => Jan Töve
[N78] => Jarl von Scheele
[F1174] => Jennifer Nilsson
[E316] => Jenny Gaulitz
[F1150] => Jenny Hammar
[E55] => Jens Andersson
[N27] => Jens Rydell
[F218] => Jeppe Wikström
[F276 or E325] => Johan Alp
[N163] => Johan Hammar
[F214] => Johan Ödmann
[F204] => Johan Tholson
[E307] => Johan Töpel
[F279 or E322] => Johan Willner
[F264] => Johanna Nyholm
[E18] => John Eyre
[F1130] => John Jacobson
[F212] => Johnny Franzén
[F1136] => Jonas Gunnarsson
[F174] => Jonas Ingerstedt
[F250] => Jonas Kullman
[F140] => Jonn
[N62] => Jörgen Schwartzkopf
[N99] => Jörn Böhmer Olsen
[F234] => Josefine Bolander
[F219] => Juliana Wiklund
[E326 or F245] => Kari Kohvakka
[E318] => Karin Alfredsson
[N29] => Karin Berglund
[N30] => Karin Eriksson
[F1016] => Karl Forsberg
[F1157] => Karolina Ehrenpil
[E32] => Karolina Kristensson
[N53] => Kate Kärrberg
[N4] => Kenneth Bengtsson
[E332] => Kenneth Hellman
[N28] => Kent Andersson
[N32] => Kent Storm
[N51] => Kjell Ljungström
[F1005] => Krister Engström
[F243] => Kristofer Samuelsson
[F200] => L Ancheles
[N55] => Lars Persson (P:sson)
[F166] => Lars Thulin
[F194] => Lars Trangius
[E128] => Lars Wallin
[N95] => Lars-Olof Johansson
[N33] => Lena Ehrenström
[F206] => Lena Granefelt
[N64] => Lena Israelsson
[F162] => Lena Koller
[E305] => Lena Modigh
[F275] => Lena Öritsland
[F287] => Lieselotte Van Der Meijs
[F1128] => Lina Arvidsson
[F196] => Lina Fänge
[F244 or N171] => Lina Karna Kippel
[F295] => Linda Otterstedt
[F292] => Lisa Björner
[F1144] => Lisa Öberg
[F1026] => Lisa Wikstrand
[N34] => Magnus Elander
[F160] => Magnus Fond
[N36] => Magnus Melin
[N76] => Magnus Nyman
[F197 or E339] => Magnus Ragnvid
[E115 or N97 or F381] => Malcolm Hanes
[F1019] => Malin Kihlström
[F1018] => Malin Mörner
[E118] => Malte Danielsson
[F227] => Marcus Carlsson
[F1004] => Maria Cruseman
[F293] => Maria Rosenlöf
[E48] => Mario Clementi
[F1169] => Maritha Estvall
[F128] => Mårten Adolfson
[N94] => Mårten Dalfors
[N59] => Martin Almqvist
[E5] => Martin Axkull
[F213] => Martin Runeborg
[R182] => Maskot Bildbyrå AB
[F239] => Matilda Lindeblad
[F1011] => Mats Lind
[F118] => Mats Widén
[N85] => Mauro Rongione
[F180] => Max Brouwers
[N63] => Michael Freuding
[F1014] => Michael Jönsson
[F120] => Mikael Dubois
[N164 or F1088] => Mikael Svensson
[N77] => Mikael Westh
[F265] => Mikkel Örstedholm
[F283] => Monika Manowska
[E333] => Morgan Karlsson
[F179] => Nicho Södling
[F1045] => Nicklas Blom
[F251] => Nicklas Rudfell
[F1025] => Niclas Vestefjell
[F176] => Niklas Bernstone
[F266] => Nixon Johansen Cáceres
[F123] => Olof Hedtjärn
[F1129] => Oscar Wettersten
[F171] => Pål Rödahl
[N60] => Pär Brännström
[E147] => Patrik Engquist
[E140] => Peder Björkegren
[E240] => Pekka Stålnacke
[E74] => Pelle Berglund
[F125] => Per Dahl
[F224] => Per Eriksson
[E224] => Per Kristiansen
[F105] => Per Magnus Persson
[F221] => Per Ranung
[E221] => Pernilla Hed
[F1146] => Pernilla Jangendahl Lilja
[E330] => Pernilla Zetterman
[F1161] => Pernille Tofte
[F241 or E179] => Peter Carlsson
[E3] => Peter Eriksson
[F270] => Peter Hoelstad
[F1022] => Peter Lydén
[F223 or N162] => Peter Rutherhagen
[F1127] => Peter Westrup
[N35] => Petter Antonisen
[F141] => Philip Laurell
[F1137] => Philip Liljenberg
[E75] => Pia Isaksson
[F271] => Pia Ulin
[F900] => Plattform
[F800] => Plattform Film
[E317] => Pontus Johansson
[E315] => Ragnar Omarsson
[F136] => Ralf Turander
[F1020] => Rebecca Wallin
[E9] => Rebecka Rasmusson
[N79] => Reijo Juurinen
[N39 or F240] => Roine Magnusson
[E4] => Samir Soudah
[F1151] => Sanne Brännström
[E36] => Sara Danielsson
[F1009] => Sara Winsnes
[F1023] => Scandinav
[F281] => Simon Bajada
[N167] => Staffan Andersson
[F237] => Staffan Andersson
[F1013] => Stefan Isaksson
[N8] => Stefan Örtenblad
[N7] => Stefan Rosengren
[F209] => Stefan Wettainen
[F1166] => Stina Gränfors
[F124] => Susanna Blåvarg
[F167 or E320] => Susanne Kronholm
[F208] => Susanne Walström
[N40] => Sven Frändås
[N41] => Sven Halling
[N46] => Tero Niemi
[E335] => Tine Poppe
[E266] => Tobias Arnerlöv
[E334] => Tobias Duveskog
[F205] => Ulf Huett Nilsson
[E145] => Urban Hedlund
[F1118] => Viktor Holm
[F192 or E319] => Vince Reichardt
[F1165] => Wag The Dog
[F273] => Wenblad-Nuhma
)
Photographers Photographers
A&Me Agnes Gällhagen Alex & Martin Photographers Alexander Crispin Alicia Swedenborg Amanda Falkman Anders Haglund Anders Kristensson Anders Modig Andreas Kindler Anette Bruzan Ann Lindberg Anna Emilia Lundgren Anna Huerta Anna Johnsson Anna Kern Anna Larsson Anna Roström Anna Skoog Anne Nyblaeus Annika Persson Annika Vannerus Anthony Hill Antti Leinonen Åsa Lindholm Åsa Siller Kristensson Athina Strataki Beatrice Törnros Benny Karlsson Berit Djuse Björn Dahlgren Bodil Bergqvist Bruno Ehrs Caluvafoto Camilla Sjödin Lindqvist Camilla Wirseen Carl Johan Rönn Catarina Kent Cecilia Enholm Cecilia Möller Charlie Drevstam Christina Strehlow Christina Sundien Conny Fridh Dag Haugum Dan Lepp David Hamp Dejan Antonijevic Depiction AB Dick Clevestam Eivor Rasehorn Elisabeth Zeilon Ellinor Hall Elliot Elliot Emil Fagander Emma Wallte Erik Olsson Eva Edsjö Eveline Johnsson Ewa Ahlin Florence Montmare Fredrik Ludvigsson Fredrik Nyman Fredrik Reuterhäll Fredrik Schlyter Fredrik Sweger Göran Assner Göran Nyrén Håkan Hjort Hannes Söderlund Hans Berggren Hans Bjurling Hans Carlén Hans Geijer Hans Granqvist Hasse Bengtsson Hasse Schröder Heikki Willamo Helén Karlsson Helena Christerdotter Henrik Karlsson Henrik Kindgren Henrik Sellin Henrik Trygg Huett Lundström Ingemar Lindewall Ivar Hagren Jakob Fridholm Jan Pedersen Jan Töve Jarl von Scheele Jennifer Nilsson Jenny Gaulitz Jenny Hammar Jens Andersson Jens Rydell Jeppe Wikström Johan Alp Johan Hammar Johan Ödmann Johan Tholson Johan Töpel Johan Willner Johanna Nyholm John Eyre John Jacobson Johnny Franzén Jonas Gunnarsson Jonas Ingerstedt Jonas Kullman Jonn Jörgen Schwartzkopf Jörn Böhmer Olsen Josefine Bolander Juliana Wiklund Kari Kohvakka Karin Alfredsson Karin Berglund Karin Eriksson Karl Forsberg Karolina Ehrenpil Karolina Kristensson Kate Kärrberg Kenneth Bengtsson Kenneth Hellman Kent Andersson Kent Storm Kjell Ljungström Krister Engström Kristofer Samuelsson L Ancheles Lars Persson (P:sson) Lars Thulin Lars Trangius Lars Wallin Lars-Olof Johansson Lena Ehrenström Lena Granefelt Lena Israelsson Lena Koller Lena Modigh Lena Öritsland Lieselotte Van Der Meijs Lina Arvidsson Lina Fänge Lina Karna Kippel Linda Otterstedt Lisa Björner Lisa Öberg Lisa Wikstrand Magnus Elander Magnus Fond Magnus Melin Magnus Nyman Magnus Ragnvid Malcolm Hanes Malin Kihlström Malin Mörner Malte Danielsson Marcus Carlsson Maria Cruseman Maria Rosenlöf Mario Clementi Maritha Estvall Mårten Adolfson Mårten Dalfors Martin Almqvist Martin Axkull Martin Runeborg Maskot Bildbyrå AB Matilda Lindeblad Mats Lind Mats Widén Mauro Rongione Max Brouwers Michael Freuding Michael Jönsson Mikael Dubois Mikael Svensson Mikael Westh Mikkel Örstedholm Monika Manowska Morgan Karlsson Nicho Södling Nicklas Blom Nicklas Rudfell Niclas Vestefjell Niklas Bernstone Nixon Johansen Cáceres Olof Hedtjärn Oscar Wettersten Pål Rödahl Pär Brännström Patrik Engquist Peder Björkegren Pekka Stålnacke Pelle Berglund Per Dahl Per Eriksson Per Kristiansen Per Magnus Persson Per Ranung Pernilla Hed Pernilla Jangendahl Lilja Pernilla Zetterman Pernille Tofte Peter Carlsson Peter Eriksson Peter Hoelstad Peter Lydén Peter Rutherhagen Peter Westrup Petter Antonisen Philip Laurell Philip Liljenberg Pia Isaksson Pia Ulin Plattform Plattform Film Pontus Johansson Ragnar Omarsson Ralf Turander Rebecca Wallin Rebecka Rasmusson Reijo Juurinen Roine Magnusson Samir Soudah Sanne Brännström Sara Danielsson Sara Winsnes Scandinav Simon Bajada Staffan Andersson Staffan Andersson Stefan Isaksson Stefan Örtenblad Stefan Rosengren Stefan Wettainen Stina Gränfors Susanna Blåvarg Susanne Kronholm Susanne Walström Sven Frändås Sven Halling Tero Niemi Tine Poppe Tobias Arnerlöv Tobias Duveskog Ulf Huett Nilsson Urban Hedlund Viktor Holm Vince Reichardt Wag The Dog Wenblad-Nuhma
Main categories Main categories
agriculture animals architecture business communication conceptual culture domestic life education emergencies and disasters environment fashion and beauty finance food and drink fruits and vegetables health house and home industry leisure lifestyle medical care nature people plants shipping and life on sea sport Swedish classics technology tradition traffic and transport urban scene working life
Concepts Concepts
absence abstract absurd accuracy admiration adventure affection ageing process alienation anger anguish annoyed anxiety astonishment atmospheric attitude authority balance boredom challenge climate smart close to nature closeness commitment confusing contrast cooperation courage creativity curious dating depression despair determination development direction disappointment do-it-yourself dream excitement expectation fear fragile freedom friendship getting away from it all glamor growth happiness harmony humour idyll illusion imagination individuality inspiration kitsch knowledge leadership life life events loneliness love love affair melancholy memory mysterious nervousness network nostalgia optimism positive pride purposeful retro romance sadness scenic security sensory perception service shy simplicity spirituality strategy strength stress success surprise suspicious togetherness transformation uninterested variation vision vulnerability wellness young at heart youth culture
Age Age
young adult mid adult 0-6 months 1-2 years 2-3 years 4-6 years 7-9 years 80 plus 6-11 months 10-12 years 13-15 years 16-17 years 18-19 years 20-24 years 25-29 years 30-34 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-69 years 70-74 years 75-79 years
Geography Geography
Africa Alingsås America Amsterdam Argentina Asia Athens Australia Austria Bangkok Barcelona Beijing Björkö Brazil Bromölla Brändaholm Budapest Burma Byxelkrok Canada Canary Islands Central America China Colorado Constantia Copenhagen Corsica Cyprus Dalarna Delsbo Denmark Dublin Egypt Estonia Ethiopia Europe Fiji Finland Florence France French Polynesia Germany Goa Gothenburg Gotland Grand Teton national park Great Britain Greece Greenland Gränna Gällnö Helsingborg Himalaya Hungary Iceland India Ireland Istanbul Italy Japan Jukkasjärvi Jämtland Karlavägen Karlskoga Key West Kiruna Koh Mak Ladtjojaure Laos Lapland Las Vegas Lisbon London Madeira Majorca Malaysia Malexander Malmö Manskär Mexico Miami Monaco Morocco Moscow Motala Myanmar New York City New York State North America Norway Närsholmen Oslo Pakistan Paris Pisa Piteå Poland Portugal Riksgränsen Rio de Janeiro Rome Russia Rö Rörum Saas Fee Sardinia Scandinavia Scotland Skåne Slovakia South America Spain Stensjö Stockholm Stockholm archipelago Stockholm Old Town Sweden Switzerland Sydney Södertälje Tallinn Thailand the Andes the Arctic circle The Catlins the Maldives Tibet Tistlarna Tofta Tokyo Torrevieja Tunisia Turkey Tylön Tärnaby United Arab Emirates Upplands Väsby USA Varberg Venice Vålådalen Västkusten warsaw Washington Öland Östergötland
Numbers Numbers
crowd eight eight animals eight objects eight people five five animals five objects five people four four animals four objects four people group of people nine nine animals nine objects nine people nobody one one animal one boy only one girl only one mature man only one mature woman only one mid adult man only one mid adult woman only one person only one senior man only one senior woman only one teenage boy only one teenage girl only one young man only one young woman only seven seven animals seven objects seven people single object six six animals six objects six people three three animals three objects three people two two animals two objects two people
Colors Colors
black black background blue blue background brown brown background Falun red gray green green background grey background orange colour pink pink background purple purple background red background turquoise white yellow yellow background
aerial view back lit close-up collage copy space defocused directly above double exposure fisheye lens focus on background front view full frame high angle view high speed camera long exposure low angle view macro rear view sepia toned side view soft focus split vision still life studio shot triptych underwater white background wide-angle lens
Color Color
black and white color image
Format Format
horizontal panoramic square vertical
Film speed Film speed
fast motion real time slow motion time lapse
The number of hits per page The number of hits per page
Do you want your communication to be perceived as genuine? Well, then don't miss our tips on what to consider when selecting images.
Karin Sandelin at Kantar Sifo explains why it is so important to use images that feel credible and what is at stake if you don't.
Five important tips!
1. Your images should speak the same language as your target audience
Use images that appear to be taken in a context your audience recognizes. There are many elements in an image that do just this, like lighting, styling, even details such as the appearance of painted lines on roads. Look at your image and try to determine if it feels like the "here and now" or if it's rather foreign to your audience's everyday life and reality.
2. Avoid images that are too perfect
If you want your images to be perceived as authentic, they cannot seem arranged or staged. We often experience imperfection as being human and genuine, that is, something that goes against exact repetition, symmetry and order.
3. Highlight the irregular and human
That's why you should use images that show people and environments as they are, with the imperfections and irregularities that exist in real life. Images can be authentic and at the same time convey completely different brand identities depending on the image's other characteristics.
4. Use snapshots
Use snapshots as a way of showing authentic everyday life, a trip, or a holiday. Images that appear staged and arranged often lack authenticity. Emotional expressions such as genuine smiles, warm glances, surprised body language or graceful relaxation are easier to capture in the moment than in poses.
5. Nature images are a shortcut
Nature is closely linked to authenticity in our visual culture. Nature is not only a time marker but also a place marker, which helps to strengthen the foothold of the image. For example, we can easily detect on an unconscious level whether an image of nature resembles nature we are familiar with or a foreign place.
The importance of authenticity
It might seem paradoxical that a stock agency would emphasize the importance of authenticity in its photographs, but using credible images creates a sense of being real, regardless of the origin of the images. It is a matter of the images speaking the same language as the target group.
About Karin Sandelin
As a semiotician, Karin Sandelin helps guide many of our biggest brands, organizations and authorities in the area of imagery to build strong and clear messages and brand identities.
Karin, why is it important that the images in my communication feel credible and genuine?
I would say that authenticity in images is related to relevance and the relationship to the target audience, to be credible, reliable, inspiring and even challenging – and in all this being specific, not generic. If you use a non-authentic imagery, you may as well be anyone.
Images can help to "fill in" your brand identity as well as social values such as who we are as employees of the company, how we view our customers, our aspirations and our
ideals – who we want to be and who we want to become.
Authentic images can also contribute a context, they can tell you whether we are urban or rural, close to nature or more technocratic, local or global. Non-authentic images have a tendency to wear a contextless expression, it becomes unclear where or when the image is taken – the image doesn't have a real foothold.
What do I stand to lose in my communication if I use images that are not perceived as authentic?
A lot! Non-authentic images can be used much like icons, where they become more of a functional symbol, such as for finding Customer Service or for understanding that this brand works with Transportation. But authentic images can be not only functional, but also emotional – that is, add the important, brand-building layer of values, relevance, credibility, personality and so on.
At worst, non-authentic images can cause the recipient to be suspicious.
"Is this a scam?" A generic expression can be suspected of being a forgery, a wolf in sheep's clothing – for example, a fake website. Often, poorly chosen generic images can also contradict and weaken the message, and by extension, the brand. For instance, this may happen if you want to be perceived as local and modern, but choose images that are not perceived to be authentic to your market, in the present day. What everyday life looks like is now in flux, and that makes it all the more
important to have a vibrant, updated image bank.