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Array
(
[F195] => A&Me
[F1160] => Agnes Gällhagen
[F229] => Alex & Martin Photographers
[F133] => Alexander Crispin
[F268] => Alicia Swedenborg
[F1149] => Amanda Falkman
[N10] => Anders Haglund
[E14] => Anders Kristensson
[N61] => Anders Modig
[F198] => Andreas Kindler
[F1140] => Anette Bruzan
[E231] => Ann Lindberg
[F117] => Anna Emilia Lundgren
[F190] => Anna Huerta
[F1155] => Anna Johnsson
[E133 or F277] => Anna Kern
[E21] => Anna Larsson
[F272] => Anna Roström
[F119] => Anna Skoog
[E328] => Anne Nyblaeus
[F274] => Annika Persson
[F191] => Annika Vannerus
[E306] => Anthony Hill
[N11] => Antti Leinonen
[N67] => Åsa Lindholm
[F211] => Åsa Siller Kristensson
[E149] => Athina Strataki
[F1122] => Beatrice Törnros
[N50] => Benny Karlsson
[N12] => Berit Djuse
[F284] => Björn Dahlgren
[F1117] => Bodil Bergqvist
[F262] => Bruno Ehrs
[F288] => Caluvafoto
[E132 or F201] => Camilla Sjödin Lindqvist
[E1] => Camilla Wirseen
[F115] => Carl Johan Rönn
[F1162] => Catarina Kent
[E8] => Cecilia Enholm
[F289] => Cecilia Möller
[F188] => Charlie Drevstam
[F243] => Chris Emanuelsson
[F1067] => Christina Sundien
[F228] => Conny Fridh
[N16] => Dag Haugum
[E192] => Dan Lepp
[E336] => David Hamp
[E7] => Dejan Antonijevic
[F1003] => Depiction AB
[N2] => Dick Clevestam
[N58] => Eivor Rasehorn
[F233] => Ellinor Hall
[F199 or E94] => Elliot Elliot
[F1012] => Emil Fagander
[E329] => Emma Wallte
[E270] => Erik Olsson
[E323] => Eva Edsjö
[F1001] => Eveline Johnsson
[F172 or E321] => Ewa Ahlin
[E205] => Florence Montmare
[N96] => Fredrik Ludvigsson
[F217 or E324] => Fredrik Nyman
[F1024] => Fredrik Reuterhäll
[N82] => Fredrik Schlyter
[E267] => Fredrik Sweger
[F135] => Göran Assner
[N19] => Göran Nyrén
[F143 or N104] => Håkan Hjort
[F1178] => Hanna Keiser
[F290] => Hannes Söderlund
[F247 or N105] => Hans Berggren
[F103] => Hans Bjurling
[F189] => Hans Carlén
[N20] => Hans Geijer
[E25] => Hans Granqvist
[F252] => Hasse Bengtsson
[N22] => Hasse Schröder
[N23] => Heikki Willamo
[F285] => Helén Karlsson
[F1010] => Helena Christerdotter
[N168] => Henrik Karlsson
[F1021] => Henrik Kindgren
[F282] => Henrik Sellin
[F207 or N75] => Henrik Trygg
[F263] => Huett Lundström
[F225] => Ingemar Lindewall
[E338] => Ivar Hagren
[F203] => Jakob Fridholm
[N26] => Jan Pedersen
[F235 or N166] => Jan Töve
[N78] => Jarl von Scheele
[F1174] => Jennifer Nilsson
[E316] => Jenny Gaulitz
[F1150] => Jenny Hammar
[E55] => Jens Andersson
[N27] => Jens Rydell
[F218] => Jeppe Wikström
[F276 or E325] => Johan Alp
[N163] => Johan Hammar
[F214] => Johan Ödmann
[F204] => Johan Tholson
[E307] => Johan Töpel
[F279 or E322] => Johan Willner
[F264] => Johanna Nyholm
[E18] => John Eyre
[F1130] => John Jacobson
[F212] => Johnny Franzén
[F1136] => Jonas Gunnarsson
[F174] => Jonas Ingerstedt
[F250] => Jonas Kullman
[F140] => Jonn
[N62] => Jörgen Schwartzkopf
[N99] => Jörn Böhmer Olsen
[F234] => Josefine Bolander
[F219] => Juliana Wolf Garcindo
[F245 or E326] => Kari Kohvakka
[E318] => Karin Alfredsson
[N29] => Karin Berglund
[N30] => Karin Eriksson
[F1016] => Karl Forsberg
[F1157] => Karolina Ehrenpil
[E32] => Karolina Kristensson
[N53] => Kate Kärrberg
[N4] => Kenneth Bengtsson
[E332] => Kenneth Hellman
[N28] => Kent Andersson
[N32] => Kent Storm
[N51] => Kjell Ljungström
[F1005] => Krister Engström
[F200] => L Ancheles
[N55] => Lars Persson (P:sson)
[F166] => Lars Thulin
[F194] => Lars Trangius
[E128] => Lars Wallin
[N95] => Lars-Olof Johansson
[N33] => Lena Ehrenström
[F206] => Lena Granefelt
[N64] => Lena Israelsson
[F162] => Lena Koller
[E305] => Lena Modigh
[F275] => Lena Öritsland
[F287] => Lieselotte Van Der Meijs
[F1128] => Lina Arvidsson
[F196] => Lina Fänge
[F244 or N171] => Lina Karna Kippel
[F295] => Linda Otterstedt
[F292] => Lisa Björner
[F1144] => Lisa Öberg
[F1026] => Lisa Wikstrand
[N34] => Magnus Elander
[F160] => Magnus Fond
[N36] => Magnus Melin
[N76] => Magnus Nyman
[F197 or E339] => Magnus Ragnvid
[E115 or F381 or N97] => Malcolm Hanes
[F1019] => Malin Kihlström
[F1018] => Malin Mörner
[E118] => Malte Danielsson
[F227] => Marcus Carlsson
[F1004] => Maria Cruseman
[F293] => Maria Rosenlöf
[E48] => Mario Clementi
[F1169] => Maritha Estvall
[F128] => Mårten Adolfson
[N94] => Mårten Dalfors
[N59] => Martin Almqvist
[E5] => Martin Axkull
[R182] => Maskot Bildbyrå AB
[F239] => Matilda Lindeblad
[F1011] => Mats Lind
[F118] => Mats Widén
[N85] => Mauro Rongione
[F180] => Max Brouwers
[N63] => Michael Freuding
[F1014] => Michael Jönsson
[F120] => Mikael Dubois
[N164 or F1088] => Mikael Svensson
[N77] => Mikael Westh
[F265] => Mikkel Örstedholm
[F283] => Monika Manowska
[E333] => Morgan Karlsson
[F179] => Nicho Södling
[F1045] => Nicklas Blom
[F251] => Nicklas Rudfell
[F1025] => Niclas Vestefjell
[F176] => Niklas Bernstone
[F266] => Nixon Johansen Cáceres
[F123] => Olof Hedtjärn
[F1129] => Oscar Wettersten
[F171] => Pål Rödahl
[N60] => Pär Brännström
[E147] => Patrik Engquist
[E140] => Peder Björkegren
[E240] => Pekka Stålnacke
[E74] => Pelle Berglund
[F125] => Per Dahl
[F224] => Per Eriksson
[E224] => Per Kristiansen
[F105] => Per Magnus Persson
[F221] => Per Ranung
[E221] => Pernilla Hed
[F1146] => Pernilla Jangendahl Lilja
[E330] => Pernilla Zetterman
[F1161] => Pernille Tofte
[E179 or F241] => Peter Carlsson
[E3] => Peter Eriksson
[F270] => Peter Hoelstad
[F1022] => Peter Lydén
[N162 or F223] => Peter Rutherhagen
[F1127] => Peter Westrup
[N35] => Petter Antonisen
[F141] => Philip Laurell
[F1137] => Philip Liljenberg
[E75] => Pia Isaksson
[F271] => Pia Ulin
[F900] => Plattform
[F800] => Plattform Film
[E317] => Pontus Johansson
[E315] => Ragnar Omarsson
[F136] => Ralf Turander
[F1020] => Rebecca Wallin
[E9] => Rebecka Rasmusson
[N79] => Reijo Juurinen
[N39 or F240] => Roine Magnusson
[E4] => Samir Soudah
[F1151] => Sanne Brännström
[E36] => Sara Danielsson
[F1009] => Sara Winsnes
[F1023] => Scandinav
[F281] => Simon Bajada
[F1013] => Stefan Isaksson
[N8] => Stefan Örtenblad
[N7] => Stefan Rosengren
[F209] => Stefan Wettainen
[F1166] => Stina Gränfors
[F124] => Susanna Blåvarg
[F167 or E320] => Susanne Kronholm
[F208] => Susanne Walström
[N40] => Sven Frändås
[N41] => Sven Halling
[N46] => Tero Niemi
[E335] => Tine Poppe
[E266] => Tobias Arnerlöv
[F205] => Ulf Huett Nilsson
[E145] => Urban Hedlund
[F1118] => Viktor Holm
[F192 or E319] => Vince Reichardt
[F1165] => Wag The Dog
[F273] => Wenblad-Nuhma
)
Photographers Photographers
A&Me Agnes Gällhagen Alex & Martin Photographers Alexander Crispin Alicia Swedenborg Amanda Falkman Anders Haglund Anders Kristensson Anders Modig Andreas Kindler Anette Bruzan Ann Lindberg Anna Emilia Lundgren Anna Huerta Anna Johnsson Anna Kern Anna Larsson Anna Roström Anna Skoog Anne Nyblaeus Annika Persson Annika Vannerus Anthony Hill Antti Leinonen Åsa Lindholm Åsa Siller Kristensson Athina Strataki Beatrice Törnros Benny Karlsson Berit Djuse Björn Dahlgren Bodil Bergqvist Bruno Ehrs Caluvafoto Camilla Sjödin Lindqvist Camilla Wirseen Carl Johan Rönn Catarina Kent Cecilia Enholm Cecilia Möller Charlie Drevstam Chris Emanuelsson Christina Sundien Conny Fridh Dag Haugum Dan Lepp David Hamp Dejan Antonijevic Depiction AB Dick Clevestam Eivor Rasehorn Ellinor Hall Elliot Elliot Emil Fagander Emma Wallte Erik Olsson Eva Edsjö Eveline Johnsson Ewa Ahlin Florence Montmare Fredrik Ludvigsson Fredrik Nyman Fredrik Reuterhäll Fredrik Schlyter Fredrik Sweger Göran Assner Göran Nyrén Håkan Hjort Hanna Keiser Hannes Söderlund Hans Berggren Hans Bjurling Hans Carlén Hans Geijer Hans Granqvist Hasse Bengtsson Hasse Schröder Heikki Willamo Helén Karlsson Helena Christerdotter Henrik Karlsson Henrik Kindgren Henrik Sellin Henrik Trygg Huett Lundström Ingemar Lindewall Ivar Hagren Jakob Fridholm Jan Pedersen Jan Töve Jarl von Scheele Jennifer Nilsson Jenny Gaulitz Jenny Hammar Jens Andersson Jens Rydell Jeppe Wikström Johan Alp Johan Hammar Johan Ödmann Johan Tholson Johan Töpel Johan Willner Johanna Nyholm John Eyre John Jacobson Johnny Franzén Jonas Gunnarsson Jonas Ingerstedt Jonas Kullman Jonn Jörgen Schwartzkopf Jörn Böhmer Olsen Josefine Bolander Juliana Wolf Garcindo Kari Kohvakka Karin Alfredsson Karin Berglund Karin Eriksson Karl Forsberg Karolina Ehrenpil Karolina Kristensson Kate Kärrberg Kenneth Bengtsson Kenneth Hellman Kent Andersson Kent Storm Kjell Ljungström Krister Engström L Ancheles Lars Persson (P:sson) Lars Thulin Lars Trangius Lars Wallin Lars-Olof Johansson Lena Ehrenström Lena Granefelt Lena Israelsson Lena Koller Lena Modigh Lena Öritsland Lieselotte Van Der Meijs Lina Arvidsson Lina Fänge Lina Karna Kippel Linda Otterstedt Lisa Björner Lisa Öberg Lisa Wikstrand Magnus Elander Magnus Fond Magnus Melin Magnus Nyman Magnus Ragnvid Malcolm Hanes Malin Kihlström Malin Mörner Malte Danielsson Marcus Carlsson Maria Cruseman Maria Rosenlöf Mario Clementi Maritha Estvall Mårten Adolfson Mårten Dalfors Martin Almqvist Martin Axkull Maskot Bildbyrå AB Matilda Lindeblad Mats Lind Mats Widén Mauro Rongione Max Brouwers Michael Freuding Michael Jönsson Mikael Dubois Mikael Svensson Mikael Westh Mikkel Örstedholm Monika Manowska Morgan Karlsson Nicho Södling Nicklas Blom Nicklas Rudfell Niclas Vestefjell Niklas Bernstone Nixon Johansen Cáceres Olof Hedtjärn Oscar Wettersten Pål Rödahl Pär Brännström Patrik Engquist Peder Björkegren Pekka Stålnacke Pelle Berglund Per Dahl Per Eriksson Per Kristiansen Per Magnus Persson Per Ranung Pernilla Hed Pernilla Jangendahl Lilja Pernilla Zetterman Pernille Tofte Peter Carlsson Peter Eriksson Peter Hoelstad Peter Lydén Peter Rutherhagen Peter Westrup Petter Antonisen Philip Laurell Philip Liljenberg Pia Isaksson Pia Ulin Plattform Plattform Film Pontus Johansson Ragnar Omarsson Ralf Turander Rebecca Wallin Rebecka Rasmusson Reijo Juurinen Roine Magnusson Samir Soudah Sanne Brännström Sara Danielsson Sara Winsnes Scandinav Simon Bajada Stefan Isaksson Stefan Örtenblad Stefan Rosengren Stefan Wettainen Stina Gränfors Susanna Blåvarg Susanne Kronholm Susanne Walström Sven Frändås Sven Halling Tero Niemi Tine Poppe Tobias Arnerlöv Ulf Huett Nilsson Urban Hedlund Viktor Holm Vince Reichardt Wag The Dog Wenblad-Nuhma
Main categories Main categories
agriculture animals architecture business communication conceptual culture domestic life education emergencies and disasters environment fashion and beauty finance food and drink fruits and vegetables health house and home industry leisure activity lifestyle medical care nature people plants shipping and life on sea sport Swedish classics technology tradition traffic and transport urban scene working life
Concepts Concepts
absence abstract absurd accuracy admiration adventure affection aging process alienation anger anguish annoyed anxiety astonishment atmospheric attitude authority balance boredom challenge climate smart close to nature closeness commitment confusing contrast cooperation courage creativity curious dating depression despair determination development direction disappointment do-it-yourself dream excitement expectation fear fragile freedom friendship getting away from it all glamor growth happiness harmony humour idyll illusion imagination individuality inspiration kitsch knowledge leadership life life events loneliness love love affair melancholy memory mysterious nervousness network nostalgia optimism positive pride purposeful retro romance sadness scenic security sensory perception service shy simplicity spirituality strategy strength stress success surprise suspicious togetherness transformation uninterested variation vision vulnerability wellness young at heart youth culture
Age Age
young adult 0-6 months 1-2 years 2-3 years 4-6 years 7-9 years 80 plus 6-11 months 10-12 years 13-15 years 16-17 years 18-19 years 20-24 years 25-29 years 30-34 years 30-39 years 35-39 years 40-44 years 45-49 years 50-54 years 55-59 years 60-64 years 65-69 years 70-74 years 75-79 years
Geography Geography
Africa Akka Alingsås America Amsterdam Asia Athens Bangkok Barcelona Beijing Björkö Bromölla Brändaholm Budapest Burma Byxelkrok Canary Islands Central America Colorado Constantia Copenhagen Corsica Costa Blanca Dalarna Delsbo Dublin Egypt Estonia Ethiopia Europe Fiji Florence French Polynesia Goa Grand Teton national park Greenland Gränna Gällnö Himalaya India Istanbul Japan Jukkasjärvi Jämtland Karlavägen Karlskoga Katmandu Key West Kiruna Koh Mak Ladtjojaure Laos Lapland Las Vegas Lisbon London Madeira Majorca Malaysia Malexander Manskär Miami Monaco Moscow Motala Myanmar New York City New York State North America Närsholmen Oslo Pakistan Paris Pisa Riksgränsen Rio de Janeiro Rome Rö Rörum Saas Fee Sardinia Scandinavia Scotland Skåne Slovakia South America Stensjö Stockholm archipelago Stockholm Old Town Sydney Tallinn the Andes the Arctic circle The Catlins The North Cape Tiananmen Square Tibet Tistlarna Tofta Tokyo Torrevieja Tunisia Tylön Tärnaby Upplands Väsby Varberg Venice Vålådalen Västkusten warsaw Washington Öland Östergötland
Numbers Numbers
crowd eight eight animals eight objects eight people five five animals five objects five people four four animals four objects four people group of people nine nine animals nine objects nine people nobody one one animal one boy only one girl only one mature man only one mature woman only one mid adult man only one mid adult woman only one person only one senior man only one senior woman only one teenage boy only one teenage girl only one young man only one young woman only seven seven animals seven objects seven people single object six six animals six objects six people three three animals three objects three people two two animals two objects two people
Colors Colors
black black background blue blue background brown brown background Falun red gray color green green background grey background orange colour pink pink background purple purple background red background turquoise white yellow yellow background
aerial view back lit close-up collage copy space defocused directly above double exposure fisheye lens focus on background front view full frame high angle view high speed camera long exposure low angle view macro rear view sepia toned side view soft focus split vision still life studio shot triptych underwater white background wide-angle lens
Color Color
Black and White Color
Format Format
horizontal panoramic square vertical
Film speed Film speed
fast motion real time slow motion time lapse
The number of hits per page The number of hits per page
Have you seen them? Images taken using an unforgiving flash that turn a harsh spotlight on their subject. Though they may not appeal to all, these exciting and dynamic images stick out of the crowd.
We call this style "Flashback". Join our trend watch with semiotician Karin Sandelin at Kantar Sifo.
Karin, what is typical of this trend?
Flashback creates sharp contrasts between light and dark. Intense white light illuminates the closest aspects of the subject while leaving the rest in deep shadow with dark surroundings.
The sharp contrasts make marked contours and intense images that differentiate themselves from the gentle, romantic filters that are still so common. These images are characterized by confidence and challenge, both of which startle and entice the viewer, depending on their emotional needs at that particular moment.
There are those of us who remember fanzine imagery with home-copied editions of black and white clipped images that had a high level of contrast and a lot
of black. Both of these trends have an attitude of revolution and punk, but the flashback trend brings with it an entirely different level of knowledge and technical resources.
The term "Flashback"
According to Wikipedia, the psychological phenomenon of flashback is described as "...a psychological phenomenon of re-experiencing, which means that a person relives something from their past, often in the form of quick snapshots."
This description corresponds nicely to the image trend's relation to authenticity and the nineties, in addition to the fact that the use of flashes has literally returned.
How did the trend start?
Most of the brands and organizations I work with highlight the importance of authenticity. It has always been important, but has become even more so in contrast to fake news.
Images of everyday life dominate daily image feeds – often arranged portraits of everyday life that are meant to be perceived as inclusive and honest.
With time, ways of expressing authenticity have developed and we see more emotionality in image trends. For many years, Nordic white light with romantic subjects were dominant. Now we are seeing a great deal of the Nordic noir trend which displays authenticity in a more serious, muted blackness.
I see the return of the flash as yet another means of developing authentic expression, just as Nordic noir was, but with more explicit, sudden extrovert-oriented dramatics
that are challenge and startle more readily – at least for now. Otherwise, developments in technology and improved techniques in the hands of users has meant that we see very little of flash images in everyday feeds. In our common image culture, the flash has brought about a sense of excitement and intensity in everything from blurry images from home parties and exclusive views from the red carpet and "where it's all going down" to the jolting, intense flashing scenes from horror movies. The
fact that we are now crazy about the nineties is also part of the answer, a time when MTV and music videos were important everyday visual input. Many of them now have iconic status and are still relevant today, like
"No good" with The Prodigy, with its harsh spotlights, stroboscopes and flashes.
Even illustrative phenomena such as whistleblowers, WikiLeaks and source scrutiny can be part of the complex network that affects the development of imagery. Now that each of us has access to digital social platforms and can spread our messages, often in a concise form that's as immediate as a flash, we cannot just get stuck in Nordic romanticism.
Nor can we be content with an adult sobering blackness – there are more sides to the coin, where blazing lighting (Flashback) is one.
What signals does my communication send when I use images like this?
Flashes can be used in different ways to enhance your communication and your brand identity. Generally, using a flash relays a message of a confident and deliberately cocky attitude, sharp and enlightening.
Who is this style good for?
It can be relevant to most categories – brands, government agencies and organizations alike. Government agencies are the least likely candidates, but don't be surprised if you see the trend used by a trade union or aid organization. Or why not by those who want to convey that they challenge the expertise and knowledge of the financial sector? For all those who are tired of idyllic families and summer meadows.
When shouldn't I use it?
I would generally not recommend it for brands that wish to portray a reassuring and caring identity. Naturally, it depends on the category you belong to; in fashion and popular culture it is already established enough to not be as shocking or edgy as it would be in other contexts.
Revel in Flashback!
Do you like this style? Check out flashback as interpreted by Johnér's photographers.