Find the right image for reaching out on digital channels
Images play a vital role in reaching your audience through digital channels. So what should you be thinking when choosing images? And how can you think outside the box and avoid choosing an image that simply regurgitates the contents of your text?
How to choose images in times of trouble
Images play an important role in times of crisis when you are bombarded by information. Not least now as many of us are seeking information, support, cohesion and contact through digital interfaces. We clarifies what you need to consider for choosing the right images – read on!
Choosing norm-creative images
Norm-creative communication has a lot of benefits. New target groups for your communication, and naturally, new prospective customers. We give you tips for choosing norm-creative images – read on!
Older people most prevalent, but least visible
Have you ever considered how stereotypical portrayals affect the way we see ourselves and others? We are examining how you can move away from stereotypical portrayals of older people and thus signal positive aging.
Image processing toolbox
Do you sigh and groan every time you have to fix an image because you forgot how to do or simply do not know? You can exhale, we help you. We have interviewed an expert on image processing and here you have access to a guide with the most important things you need to know to get your image to fit into your format and look perfect. Read more!
Women in images – cliché or norm-creative idea?
With women in focus, we are reflecting on how the media uses images to portray women today and how we can move away from depicting stereotypical messages. Read more!
Harness the power of your images
A visual language guide will ensure that the imagery you employ is homogeneous, does exactly what you want it to do and that your entire organisation speaks in images in the same way. Read more!
Become an effective image finder
A quick search for "woman" can provide anything from 100,000 to 5.8 million hits at different image agencies. Is it weird that image skaters sometimes suffer from resentment? Read more!
How to communicate pictorially with color
Blasé brown and brilliant blue – or perhaps that's not how you see it? Read our latest white paper about how you can communicate with color in images. Read more!
How to communicate with portraits
Are you perhaps looking for portraits for your website or a brochure and considering which codes you should signal to match your message and your brand’s identity? Read more!
How to communicate with lighting
All images carry a light and depending on how the light is used, the feel of the image will have different character. This character can be used to reinforce your message and your brand's visual identity... Read more!
Say hello to our flower bonanza!
What many people perhaps do not think about is that flowers are the bearers of strong symbolic cultural values. As such, they can signal many different things... Read more!
Time to raise our dopamine levels!
Forget realistic everyday images and stiff office images for a second. Things are about to get crazy. We have fallen for a new trend: absurd images... Read more!
How to communicate with images of nature
In this series, you will find a film and a whitepaper with tips on how to communicate with images of nature... Read more!
An art form, or maybe a new approach to your communication?
We've found out how you can use black and white images in your communication... Read more!
Time to turn up the volume!
Is Scandinavian chic on the way out? We are getting a little tired of the understated, dimmed and discreet. Now we want stronger and bolder color choices... Read more!
Become a better image communicator
Join our new series of fast-paced whitepapers, where you will get handy tips on image communication. Each whitepaper includes an image selection that... Read more!
All you need to know about Nordic Noir
Forget about white, bright and colorful. It’s now a darker and warmer color scale that goes with authentic subjects. We call it Nordic Noir... Read more!
The deadline is approaching. You’ve just finished typing the text of your newsletter where every word has been dissected and examined. The results are nothing less than sheer perfection. But, now what about the pictures... Read more!
Stop informing, start telling! David Stavenow is a script writer and director. He knows all about storytelling in film and how to reach out with your message. Do not miss David’s best tips... Read more!
The foundation of a good film is a good brief. This is how you will succeed with your brief... Read more!
2016 is the year that it happens. Why does everyone want moving images right now and how can you get on board? Read more!
Images play a crucial role in reaching your target audience through digital channels. Creative Producer Kristofer Samuelsson, shares his best advice... Read more!
The world is changing, but does your image selections change with it? Advertising should reflect society. So why are there so many who are still not visible? Read more!
Sustainability – the right image selection shows who you are and what you stand for. But what is the right image selection? Learn from the expert Karin Sandelin. Read more!
Design and brand strategist, John Mellkvist, is a specialist in sustainability. Along with his clients, he wants to help create companies that are not only strong and clear, but also sympathetic. Read more!
Articles from 2015
Our Christmas gift for you. A digital magazine with the year's best articles from the newsletter. Read more!
Where the winds blow this autumn. What's happening in the communications industry right now? Read more!
We create a tale of an appearance. The photographer has turned into a plastic surgeon in the image world! Read more!
Articles from 2014
Our Christmas gift to you. A luxurious digital magazine featuring the year's most appreciated articles from our newsletters. Read more!
The image – an even stronger weapon. By Elin Amberg, Social Media Analyst at Wunderman & full-time Consultant for Microsoft. Read more!
THE STORY BEHIND THE IMAGE: Photographer Hans Berggren, Shooting airplanes at extreme speeds – double the speed of sound (Mach 2). Read more!